The album’s producer came to me with a concept for a neon sign on Lake Superior's shoreline. But to push beyond this “trend" I had the idea of using a Pixelstick. Utilizing new technology and the technical expertise of Dave Bellis, we light-painted the logo and typography to create an intriguing and interactive experience. Removing the disc reveals an original “before” shot of the moody, dark shoreline. The interior shots were taken from a correlating music video shoot earlier that evening.